EP 2: My 5-Step Process For Planning Ad Messaging
In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns.
In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to communicate, and how to plan out different angles for testing.
